Wagner talks about the business of rodeo
By Brittany Brown '09 • May 15th, 2009 • Category: Executive SpeakersGrossing more than $85 million in revenue per year, the Houston Livestock Show and Rodeo isn’t merely carnivals, country stars, and cowboys. It’s a well-oiled business strategically managed to ensure top-notch entertainment each year, thanks to CEO and president Skip Wagner.