Rising from the economic ashes as the holiday season approaches, store owners are realizing that the retail landscape has changed dramatically. New tactics are needed to woo customers who don’t shop the same way as they did before the recession.
When you think of buying office supplies, what comes to mind? Bob Thacker hopes it’s dancing elves, giant rubber band balls, and a penny tray the size of a swimming pool. Thacker, the senior vice president of marketing and advertising at OfficeMax, says that when it comes to building a brand, if you don’t have big bucks, you’d better have big ideas.
While retailers scramble to survive in this challenging economic environment, examination of best practices and new research is vital to finding smarter ways to do business. That exchange of ideas is the goal of two events to be hosted this week by the Center for Retailing Studies at Texas A&M University’s Mays Business School.
