Rising from the economic ashes as the holiday season approaches, store owners are realizing that the retail landscape has changed dramatically. New tactics are needed to woo customers who don’t shop the same way as they did before the recession.
In a culture that lauds the beautiful, wealthy, and entertaining, the work of scholars and educators often goes unnoticed. To give honor where honor is due, Mays Business School presented their Outstanding Doctoral Alumni award to three individuals whose work has had a significant impact on thousands of students, as well as the marketplace.
When the FDA announces that a certain brand of beef is the source of a rampant bacterial infection that is affecting hundreds, consumers are forced to take action. Some switch brands, some opt to pay more for a higher-quality product, and some stop buying beef altogether. What factors determine which option a consumer chooses?
In a culture that lauds the beautiful, wealthy, and entertaining, the work of scholars and educators often goes unnoticed. To give honor where honor is due, Mays Business School at Texas A&M University will present their Outstanding Doctoral Alumni award to three individuals whose work has had a significant impact on thousands of students as well as the marketplace.
In a culture where movies like “The Hangover” are summer smash hits, the glorification of drunkenness is obvious. The media’s glossy representation of irresponsible and dangerous behavior entices the college crowd. Though they did not direct a blockbuster with a million-dollar budget, marketing students at Texas A&M University’s Mays Business School used their advertising skills to promote a more sobering message: [How Much] is too much?
A program is only as good as its faculty. That’s why hiring and retaining the very best faculty members is a primary goal at Mays Business School. For the 2009-2010 school year, ten full-time tenure/tenure-track faculty members have been added to the roster from a variety of locations and a wide range of research interests. What they all have in common is a dedication to their profession that distinguishes them from their peers.
“Healthcare in America is sick…It costs too much, wastes too much, errs too much, and discriminates too much.” These are the conclusions Leonard Berry reached after eight years of research that combines his dual areas of expertise, marketing and medicine.
Mays faculty members discuss the impact of the recently signed Credit Accountability, Responsibility, and Disclosure (CARD) Act of 2009, which will limit or change the way credit card companies do business starting in February 2010.
Jeff Conant, department head and professor of marketing at Mays Business School at Texas A&M University, passed away unexpectedly on Tuesday, June 30. Conant had built a career at Mays over the past 23 years, joining the faculty just prior to graduating from a PhD program at Arizona State University in 1986.
Despite the staggering scale of digital piracy, software companies could actually benefit from unlicensed use of their products, says new research from Sanjay Jain, professor of marketing at Mays. In fact, society as a whole may benefit.
