Mays faculty members discuss the impact of the recently signed Credit Accountability, Responsibility, and Disclosure (CARD) Act of 2009, which will limit or change the way credit card companies do business starting in February 2010.
Is that new BMW a needless expense or a smart investment? For a hyperopic shopper, it’s an important question: The way a marketer frames a luxury item is the key to making a sale to a hyperopic shopper, says new research from Kelly Haws, assistant professor of marketing at Mays.
What are marketers doing to “go green”? How is it affecting business? What marketplace trends related to sustainability are emerging? At Mays Business School, a number of marketing professors and researchers are asking these questions and watching the news for answers about the eco-friendly bandwagon and its impact on marketers and consumers.
