Building a brand with dancing elves
By Chrystal Houston • April 15th, 2009 • Category: Centers, Executive SpeakersWhen you think of buying office supplies, what comes to mind? Bob Thacker hopes it’s dancing elves, giant rubber band balls, and a penny tray the size of a swimming pool. Thacker, the senior vice president of marketing and advertising at OfficeMax, says that when it comes to building a brand, if you don’t have big bucks, you’d better have big ideas.