Mays Business Online

Jain
The INFORMS Society for Marketing Science has named a paper by Sanjay Jain, professor of marketing and research fellow at Texas A&M University’s Mays Business School, the winner of the 2007 ISMS Practice Prize. This award is given out each year to research that demonstrates outstanding implementation of marketing science concepts and has had a significant impact on the performance of a client organization.

Jain’s paper, entitled “Pricing Digital Products: A Model and Application for National Academy Press,” was co-authored with P.K. Kannan (University of Maryland) and Barbara Kline Pope (National Academies Press). In June, they were notified that the paper had been selected as one of four finalists. Jain and other finalists presented their papers on October 15 at the 2007 Marketing Science Practice Conference at The Wharton School at the University of Pennsylvania. The presentations were judged and an award ceremony took place the same evening.

The paper will be published in Marketing Science, either as a regular paper or a technical report.

The Institute for Operations Research and the Management Sciences (INFORMS) is the largest professional society in the world for professionals in the field of operations research (O.R.). This highly regarded organization drives growth in the area of O.R. through national and international conferences for academics and professionals, as well as publishing 12 scholarly journals focusing on different facets of the industry.