Eden
Lorraine Eden, professor of management and research fellow at Mays Business School at Texas A&M University appeared nationwide on the program Business in the Eye of the Storm, which aired on the Discovery Channel Friday mornings through October.
On the program, Eden commented on the challenges corporations face in the international market. From the language barrier, to variations in cultural norms, to legal compliance in two countries, “going global” isn’t as easy a step as many entrepreneurs believe. Clips from this program may be seen at: http://www.businessintheeyeofthestorm.com/featured/021/
default.aspx?chapter=1.
The story was also published in the October issue of the Business in the Eye of the Storm magazine. The article is called “The economic and cultural issues of selling globally” and may be viewed on the web at: http://www.businessintheeyeofthestorm.com/articles/Episode6/
UHY_BES_october2.pdf#page=10.
Business in the Eye of the Storm is a service provided by UHY Advisors, Inc., one of the country’s top ten dynamic middle market tax and business consulting firms. They study issues facing the global business place and present that information on their website, in their monthly magazine, and on their TV program. For more information, visit their website at www.businessintheeyeofthestorm.com.
Mays Business Online is a bi-monthly publication for alumni, friends and supporters of Mays Business School at Texas A&M University.
Find more articles by Mays Business Online