Mays Business Online

Shankar
Receiving awards and accolades is nothing new for Venkatesh Shankar, Coleman Chair Professor of Marketing at Mays Business School at Texas A&M University. A quick scan of his vita reveals more than 30 honors in addition to his long list of career achievements. Recently he has been distinguished in a new way: the Direct Marketing Educational Foundation (DMEF) has named an award in his honor.

“I feel completely honored and humbled by this,” said Shankar. The award, called the Shankar Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing, is jointly named in honor of Ted Spiegel, a professor emeritus from Northwestern University.

Shankar has been a part of DMEF for five years as a co-editor of their scholarly publication, the Journal of Interactive Marketing. He has also served on their advisory board for the past year. Shankar was the 2006 recipient of the DMEF’s Robert B. Clarke Outstanding Educator Award.

This annual award will be presented for the first time in 2008. The award will recognize doctoral candidates(s) with the best dissertation proposal in direct/interactive marketing. Doctoral students from many areas, including marketing, computer science, economics, management science, organizational psychology, statistics, advertising and communications, strategy, management and organization, and information systems, are eligible for the award, as long as their research helps to advance the understanding of direct/interactive marketing. The award will provide $3,000 to the winner and $1,500 to an honorable mention.

Mays Business School currently enrolls more than 4,000 undergraduate students and 875 graduate students. Mays is nationally ranked among public business schools for the quality of its undergraduate program, MBA program and the faculty scholarship of its 105 professors in five departments.