When the FDA announces that a certain brand of beef is the source of a rampant bacterial infection that is affecting hundreds, consumers are forced to take action. Some switch brands, some opt to pay more for a higher-quality product, and some stop buying beef altogether. What factors determine which option a consumer chooses?
As employers downsize in these tough economic conditions, some employees are being let go via “reduction in force” (RIF). What can you do if you believe your company made RIF decisions based on discriminatory factors such as age or race? Statistical evidence can be helpful in building your court case, says a recent article from Ramona Paetzold and a colleague, which appeared in the June 2009 Harvard Law Review forums section.
Despite the staggering scale of digital piracy, software companies could actually benefit from unlicensed use of their products, says new research from Sanjay Jain, professor of marketing at Mays. In fact, society as a whole may benefit.
Is that new BMW a needless expense or a smart investment? For a hyperopic shopper, it’s an important question: The way a marketer frames a luxury item is the key to making a sale to a hyperopic shopper, says new research from Kelly Haws, assistant professor of marketing at Mays.
As the world population rapidly depletes the supply of crude oil, scientists and energy investors turn an ever-hopeful eye toward “unconventional oil,” such as heavy crude oils, tar sands, and oil shale. Mining and refining these resources are still too costly to be viable, but that may not be the case much longer, thanks to on-going research from Mays Business School.
A new study from Mays researchers finds that most executives caught cooking the books face ramifications far beyond losing their jobs.
According to many researchers, the key to stimulating a struggling economy lies in increasing domestic investments, not in providing a tax holiday for U.S. multinational firms. Roy Clemons, doctoral graduate at Mays, is one supporter of this claim. Recently, his research on the pros and cons of enlisting a tax holiday for U.S. businesses operating overseas has been a focus in the media and was cited in a debate on the Senate floor.
“Elections do have consequences,” says Leonard Bierman, professor of management at Texas A&M University’s Mays Business School. Lilly Ledbetter would agree. After months of debate in both the House and Senate, President Obama has signed the Lilly Ledbetter Fair Pay Act of 2007 into law—his first such act in his new office.
Whom would you rather give money to: a needy person in your neighborhood, or a needy person in a foreign country? According to new research from Karen Winterich, if you’re a man, you’re more likely to give to the person closest to you, that is, the one in your neighborhood—if you give at all.
The quality of healthcare may soon be improved, thanks to award-winning research from faculty members at Texas A&M University’s Mays Business School. Two members of the faculty in the marketing department at have won the 2008 Journal of Service Research (JSR) Best Article Award.
