Mays Business School

Mays Business Online

November 2009

Author Archives

Food-borne illness and consumer behavior

By Shae Ford '11 • October 26th, 2009 • Category: Faculty, Research Notes

When the FDA announces that a certain brand of beef is the source of a rampant bacterial infection that is affecting hundreds, consumers are forced to take action. Some switch brands, some opt to pay more for a higher-quality product, and some stop buying beef altogether. What factors determine which option a consumer chooses?



The [Real] Hangover

By Shae Ford '11 • October 1st, 2009 • Category: Students

In a culture where movies like “The Hangover” are summer smash hits, the glorification of drunkenness is obvious. The media’s glossy representation of irresponsible and dangerous behavior entices the college crowd. Though they did not direct a blockbuster with a million-dollar budget, marketing students at Texas A&M University’s Mays Business School used their advertising skills to promote a more sobering message: [How Much] is too much?



Mays student reflects on internship in D.C.

By Shae Ford '11 • October 1st, 2009 • Category: Students

Washington D.C. is not only the nation’s capitol, but it is also a thriving business sector. Residing in a city crawling with lawyers and politicians might not sound like the average American’s dream, but the economic success of D.C. throughout the recession has attracted many young professionals.



Entrepreneurship Bootcamp for Veterans changes lives at Mays

By Shae Ford '11 • September 14th, 2009 • Category: Centers, Programs

An innovative course on entrepreneurship specially designed for disabled veterans wounded since 2001 and made possible by generous donors made an impact on 14 would-be business owners. This is the second year that the program was offered at Mays, one of a five-school national consortium.



Trip abroad teaches finance student about the currency of culture

By Shae Ford '11 • September 10th, 2009 • Category: Students

When Matt Harris ’10 stepped off the plane in New Dehli, India, he stepped into another world. The 14-hour flight had completely changed the atmosphere: there were no neat lines, no order, just masses of people surging like a living ocean, sweeping past him in powerful waves.